Metrocare is the largest provider of mental health, disability, and housing services in Dallas County, serving over 50,000 people annually. For 55+ years, they’ve offered mental health care, primary care, veteran services, pharmacies, homeless outreach, and support programs for children and adults. Their Altshuler Center leads mental health training and research in Texas. Committed to person-centered care, Metrocare partners with clients to provide respectful, responsive, and individualized support.
The Ads
Our ad strategy for Metrocare was centered on accessibility, awareness, and action. We launched a series of paid campaigns across social and search platforms, supported by influencer content designed to humanize mental health and reduce stigma. Each ad was crafted to speak directly to local communities, drive meaningful engagement, and guide users toward helpful resources and services.
Influencer Ads
The Results
Metrocare’s refreshed digital presence, paired with strategic ad and SEO efforts, led to a significant uptick in brand visibility and user engagement. With over 100+ paid campaign variations, the organization saw a 12.5% increase in website conversions and a 50% lift in form submissions. By aligning clear messaging with smart targeting, we helped Metrocare reach more families, generate stronger leads, and expand their community impact.
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